Wow. Papa John’s passes $1 Billion in Pizza online orders/offline delivery. Greg’s post on Order (Pizza) Online, Deliver Locally and his notes on Circuit City and Wal-Mart’s success with “online ordering and offline pickup” really seem to reinforce the deconstruction of the buying cycle. Imagine now providing a service that disaggregates the product so that people could find pizza for delivery regardless of whether a business falls into the “Pizza Restaurant - Take Out” category. Disaggregated products and deconstructed buying: the future of Local. Can’t imagine how your best strategy experts can’t see how this can work. $1 Billion. Wow.
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