Seeing Forests

I couldn’t resist a little turn on Greg’s phrasing for Imagine Every YP Category as a Vertical.  I wholly agree with the basic premise that YP categories are an anachronism and that they merge together into what we may as well call verticals (although on a many-to-one rather than on a one-to-one basis as his [...]

Tammy Stern from Google posted on the Google Lat Long Blog about Bringer Richer Data to a Local Search Near You.  I sorted of hinted at this on my iPhone post yesterday.  More is not necessarily richer.  Sure, it’s great to have pictures and reviews but consider this search for Nespresso I was referring to [...]

As widely suspected Apple announces GPS support in the new iPhone according to MacRumors.  The only saving grace in this is that Google Maps still really doesn’t do mobile search particularly well.  For example, I was recently looking for a nearby FedEx branch.  The nearest one to me turned out to only do commercial work. [...]

Brady posted up Citysense: Let’s You Know What Everybody’s Doing at O’Reilly Radar.  The time is coming when we are augmenting reality with anonymous aggregated data showing where people are actually going.  Right now, the Citysense application gives you real-time heat maps of Blackberry users in San Francisco only. My first impression is: My God, [...]

Greg’s post: Marchex Unveils ‘AdHere’ Network included a “Consumer Purchase Funnel”, something that guides a lot of strategic thinking in Local which Greg feels might be largely a fiction.  It’s the simplicity of Greg’s conceptualization that’s the problem.  I’ve provided the correct conceptualization here.