Seeing Forests

Michael Bauer’s Look at Local/Mobile/Social

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Entries from August 2010

Best Buy, Shopkick, and Velociraptors

August 16th, 2010 No Comments

As Techcrunch reports in “Best Buy Rolls Out Shopkick’s Geo-Coupon System To 257 Stores” we get to start seeing that scene from Minority Report come to life, although instead of seductive avatar asking about some new unmentionables, we get a a-buzzing and a-you-got-mail, er coupon message chirping on your phone. To me, this [...]

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Online 2 Offline - Nothing to see here, move along

August 7th, 2010 No Comments

Recent Techcrunch post “Why Online2Offline is a Trillion Dollar Opportunity” essentially tries to differentiate the admittedly exploding market for online coupons into some kind of brand new market segment that’s fundamentally different from the online directories - not. The whole goal of the online directories is to drive consumers from an online experience to [...]

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Google Small Business Blog

August 5th, 2010 No Comments

Google just introduced a Small Business Blog that promises to to bring together all of their details about managing a Place Page. Just what the mythical small business needs.

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IFC and Foursquare

August 5th, 2010 No Comments

Rather a long time between posts but more on that later. Saw a strange take on local. It seems that IFC (International Film Channel) and Foursquare are teaming up to promote and solicit “Always On, Slightly Off” local venues. Apparently IFC “celebrities” are going to make recommendations for venues like sushi bars [...]

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