It occurred to me that the battle for Nouns (domain names) is over but the battle for Pronouns (at least interrogative pronouns) wages. Who (Facebook), What (Twitter), Where (Plazes), When (zVents) are all well-targeted (looks like Why still seems to be Blue Ocean). It seems that ways of evaluating how well the Pronoun Play are doing depends upon the Preposition Play. Do they handle before, during, after, around, near, and on? It’s like as the online world struggles to more closely circumscribe the offline world, the language analogues have to align. Might be an interesting way to evaluate strategic entries. Or just a fun thing to think about.
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