Seeing Forests

As Techcrunch reports in “Best Buy Rolls Out Shopkick’s Geo-Coupon System To 257 Stores” we get to start seeing that scene from Minority Report come to life, although instead of seductive avatar asking about some new unmentionables, we get a a-buzzing and a-you-got-mail, er coupon message chirping on your phone. To me, this raises the question not of “Net Neutrality” but of “Net Ubiquity” and whether I as a consumer (or a business) will need to be locked into a proprietary technology/platform to access these deals. Sure, Shopkick should do all it can to try to establish this kind of a monopoly but monopolies aren’t in the general interest. Just as those zany Velociraptors found a way on Jurassic Park, so to will these deals find a way that won’t be corralled to one private network.

Tags: No Comments