Seeing Forests

I’ve checked into the offices of BrighKite the location-based social network. Former colleagues of mine, these guys are really hitting one out of the park when it comes to the integration of local and social. To me, the biggest concept they have is the notion of your “checking in” to a location. You can do that right now by using a simple message. GPS is coming soon. The mechanics aren’t important. What’s important is the reconstruction of the real-world experience of place in concert with the digital experience. You start creating and connecting to networks of people, places, and experiences. The important thing from a business perspective is that you’ll start seeing connected experiences of your establishment over time and across social networks. Invaluable market information. My local Stella’s coffee shop has already had a number of folks check in and check them out through BrightKite. I have a couple of invitations left….

Tags: 1 Comment