Not that I’ve actually download the app and tried it - don’t think that’s necessary these days. Read enough to know that it’s about taking pictures and sharing them instantly with other Color user (Colorictims?) within 150 feet. Clown about at a friend’s birthday, share the moment she says “I do”, toss the roses on the casket, you know, the highpoints, and instantaneously share the moment with potentially complete strangers (or estranged relatives). Reminded me of the presentation by SCVNGR at #ilmeast talking about a promotion with Wild Wings Buffalo Wings. Apparently, taking pictures of yourself with BBQ sauce all over your face and sharing that with everyone was worth its weight in free coupons. Imagine the score you’ll get to get an entire restaurant filled with people with BBQ sauce all over their faces merrily taking pictures of themselves and others. Color has definitely tapped into the absolutely perfect SoLoMo target market segment - raving lunatics.
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