Seeing Forests

Michael Bauer’s Look at Local 2.0

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“Everyday Low Price” SEM.

December 28th, 2007 by admin

It almost seemed like Tech Crunch was burying the lead in their post on Wal-Mart Shuts Movie Download Service, Offers SEM Services Instead.  Wal-Mart (actually Sam’s Club) offering SEM sounds like a joke, and many of the readers of the source post by Karl Ribas seemed to agree.  Powered by Innuity, this service joins the battle for the SME’s on-line presence and local advertising budget.  When I think of Google, it’s Local Business Center and it’s Business Referrals Program in conjunction with this kind of announcement from Wal-Mart, I can’t help but wonder where doth the IYP lie in its relations with SMEs in 2008?  Should they be building Facebook Pages?
 Wal-Mart SME SEMFacebook Business Pages

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