Seeing Forests

I like Greg’s post on Perry’s point about TechCrunch’s post about following Pizza on Twitter.  It makes me wonder what businesses are more apt to have people follow them on Twitter for what purposes.  What kind of categorization we could apply and predictions we could make? Naturally, this is going to be organic.  The hipper, cooler, and sexier businesses (like NakedPizza) are going to adopt no matter the category.  And, of course, those businesses that stand to do business with coupons, discounts and deals seem like early adopters.  But would business in all of these classic “Personal Shopping” categories get on the bandwagon (or should I say “find the rave”?)

• Restaurants
• Hair Salons
• Spas
• Clothing Stores
• Accessories and Jewelers
• Cosmetics

What about businesses in these kind of “Weekly Errands” categories?

• Groceries
• Pharmacies
• Specialty Food Shops
• Liquor Stores
• Dry Cleaners
• Pharmacies

Or the businesses in the “Big Ticket” categories?

• Furniture
• Computers
• Electronics
• Automotive
• Sporting Goods

What’s going to make me want to follow an individual establishment or a national chain?  Sure, coupons, discounts and deals.  It could also be breaking news (new product lines, weekly recipes, tips and tricks) and insider events (a celebrity appearance, an exclusive showing, a special tasting).   It’s going to vary in a lot of dimensions but at the end of the day (well, year) we could just as well be overwhelmed with our Twitter feed of local businesses as we are on the TV, Radio, and Junk Mail.  And it’s not helping me DISCOVER new businesses that I might want to follow.  Still, worth figuring out.

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