Google just announced “descriptive terms” in local search results. They give examples for a Cafe Grumpy, a coffee shop, with terms like “cup of coffee”, “no laptop”, “latte”, “great coffee”, “french lemon ginger”, and for a Rose & Crown English Food “fish and chips”, “trivia night”, “british pub”, “great beer selection”, and “pub atmosphere”. Certainly seems like some nuggets are in here, like the “trivia night” at the Rose & Crown (to avoid), and “no laptop” at Cafe Grumpy (also, to avoid). But a lot of redundancy too, “cup of coffee”, “latte”, and “great coffee” - really, at a Coffee Shop no less? Shocking. Still, good start down the discovery path. But, honestly, still need some intelligence to balance out the statistically significant from the really relevant.
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