Tammy Stern from Google posted on the Google Lat Long Blog about Bringer Richer Data to a Local Search Near You. I sorted of hinted at this on my iPhone post yesterday. More is not necessarily richer. Sure, it’s great to have pictures and reviews but consider this search for Nespresso I was referring to yesterday (on mobile). 
There’s only one Nespresso retail outlet in NYC on Madison. The corporate offices were on 5th but they moved to Long Island. And they’ve never had any offices on 52nd. Now, don’t get me wrong, I love Google Maps. But more isn’t necessarily richer. I’d at least like location results de-duplicated, I’d like my retail results come up first, and I’d like accurate information related to occupancy. What I’d really also like to know is that I can get Nespresso at Bloomingdales too. Now THAT’s rich local search (and a rich brew too).
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Mike Blumenthal has mentioned a similar desire this week — users want correct/complete data, not just cool layouts of it.