So, Greg points out Google Squared but doesn’t bring up the local aspect that much. You have to check out searches for Sushi Denver or Plumbers Denver as below. Damn. ”Category” specific property/value comparison. Where have we heard that before? Of course, Local Matters has had comparison as an offering to its platform forever, taking advantage of the structured data of its customers. It’s amazing how Google keeps deconstructing this space, picking apart what seem to be solid competitive differentiators. This is currently kind of a “one off” experimental tool and it’s unclear if this will be integrated any time soon into the main results. It seems this would nicely fit alongside a local results map view (and it would be nice to be able to toggle between the two). My, my…


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[...] Back to Google Squared By Greg Sterling Riffing off my earlier post, Michael Bauer writes about the local dimension of Squared: You have to check out searches for Sushi Denver or Plumbers [...]