Seeing Forests

Michael Bauer’s Look at Local/Mobile/Social

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IFC and Foursquare

August 5th, 2010 by admin

Rather a long time between posts but more on that later. Saw a strange take on local. It seems that IFC (International Film Channel) and Foursquare are teaming up to promote and solicit “Always On, Slightly Off” local venues. Apparently IFC “celebrities” are going to make recommendations for venues like sushi bars with “with monkey waiters in tutus” and the like. What the business driver here is a bit beyond me but it’s an interesting merger of local.

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