Now, THIS is Microlocal (I refuse the term Hyperlocal). I think this is hysterical and wonderful at the same time. An ex-colleague @shaderlab tweeted about this (brilliant graphic designer AND extraordinary hacker). I personally relate because I am looking forward to my neighbors cherry tree coming into fruit and lament the fact that I can’t scale this wall to get at this huge peach tree I know about. But you have to love finding fruit trees by ZIP code. Presume they’ll be geo-coded soon. This may fall into that class of communication where you don’t want everyone to find your secret stash though (read that as cool bar, cozy restaurant, local club). Still, I think this is great.
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