A recent report from Forrester Research, entitled “Retail Channel Surfers Prefer To Buy Online“ by Carrie Johnson has some intriguing little bon-mots. 66% of Online Shopper prefer Brick-and-Mortar Stores as their Retail Channel. Apparently men buy about 50% more than women and all expect to pay less on-line. Younger males in particular are less focused on price and will pay a premium for time-saving or image-driven products. Couple that with another report from a comScore/Kelsey Group study that Online Consumer Reviews Have Significant Impact on Offline Purchase Behavior where product reviews with 5 out of 5 star ratings can command higher purchase premiums and you can start to see what kind of market segmentation and product features might mean for more Local 2.0 niche products, perhaps those that actually focus on top-rated convenience products and services.
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