Brady posted up Citysense: Let’s You Know What Everybody’s Doing at O’Reilly Radar. The time is coming when we are augmenting reality with anonymous aggregated data showing where people are actually going. Right now, the Citysense application gives you real-time heat maps of Blackberry users in San Francisco only. My first impression is: My God, everyone’s downtown! My second impression is: Eew, they’re Blackberry users. Still, this is just going to be everyday content very soon and it needs to be factored into Local strategies. What I did find valuable that Brady pointed out is that Sense Networks, parent company, has segmented users into different “tribes”, like the Night Life tribes using Machine Learning. You have to play the animation to look how they get this picture. As always, I find “Machine Learning” as just another way of saying “Bayesian Statistics” but I’m still bitter about AI.
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