Two posts come together for me. One, Finding Products in Local Stores Now and the other Debunking ‘The Long Tail’. I’m all about de-coupling of products and services from the businesses that provide them (I like disaggregating but I’ve realized that’s just my vestigial MBA speak). I’ve always been a little suspicious of the Long Tail - and I’m a little suspicious of it’s debunking. I think the sweet spot is neither the “big head” or the “long tail” but that juicy middle part ( sexy body ;). I think it comes together with product, specifically. I’ve just got the perspective that what we really need is a service for finding things like “Sports Sandals” before finding the “Sun Trax Sandal from Columbia, Size 10 1/2, Espresso Color.” There’s a process that most people go through to figure out a product category first and that needs to be tied to the businesses that provide that category. Then, it’s appropriate to start promoting brands and finally the SKU. Seems like a couple of layers are missing. Something off the shoulder perhaps?
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