Seeing Forests

Michael Bauer’s Look at Local, Social and Ontology

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Vertical Maps

January 25th, 2008 by admin

I understand why companies provide their own mapping solutions but I just don’t see how they’re going to compete with Google Maps in the long run.  Those of us living “la vida Apple” enjoy location-finding services, satellite imagery and local search all delivered on the surest sign we live in the 21st century - the iPhone.  I think that the best strategy is to use Google Maps as your mapping platform and build value on top of it.  Google will keep building up value in the visual side of mapping - Street Views and 3D Views will continue to be enhanced.  Mapping applications that support decision-making in verticals seem to make the most sense.  For example, MySociety provides travel time and house price maps that allow you to dynamically overlay estimated travel times to a location and house prices to get an idea of where you’d like to live based on how long it takes you to get to work and how much you want to spend on a house.  I don’t think Google is going to build general-purpose tools to do these kinds of things.  Of course, I could be wrong now that I write that down.  :)

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