Greg Sterling in YellowBook Redesigns Amid Traffic Surge talks about the new look for YellowBook and how they have experienced a tremendous growth in traffic. Apparently the traffi might have something to do with the Grasshopper David Carradine of Kung Fu fame shilling for them in TV ads of late more than anything. My point is come on, you spent all this time streamlining the interface but can’t streamline the search. Once again, engineering overrules the consumer experience. I envision this kind of dialogue:”But, ma, they’re two separate database, I can’t search both at once.”"Now, dear, if Google can do it, so can you.”"I HATE GOOGLE. I HATE GOOGLE. You’ve always liked Google better than me. Google’s UGLY. Stupid Google.” ”Oh, OK, Honey. We’ll keep the two separate search boxes for now. Now, let’s get some ice cream.”Sound like anybody you know? 
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