Greg’s post on Yelp iPhone Upgrade (following a TechCrunch post) got me to thinking more about the mobile-centric experience of local. Yelp is going to allow users to post reviews from their iPhone, along with seeing “what’s nearby”, getting your “friend feeds” or just ”reviewing” your “me feeds”). Basically, though, Brightkite users have had this functionality for a while. I think Brightkite is a superset of Yelp, wherein you share an “experience of place” with others. Implicit within your sharing of an experience of place is a “implied review”. Someone tells you they’re having coffee at their favorite coffee shop, or posts a photo of a cinnamon roll, or dedicates a sake bottle to a friend, you know these places are good without reading a paragraph written by someone who may or may not be on somebody’s payroll. It seems easier to me for BK to start adding more specific review functionality (like ratings) then it is for Yelp to start adding more general local social functionality both from a technology and a brand perspective.
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[...] Yelp and Brightkite and Hare and Tortoise I think Brightkite is a superset of Yelp, wherein you share an “experience of place” with others. Implicit within your sharing of an experience of place is a “implied review”. [...]